How do people find houses nowadays?

How do people find houses nowadays?

With the popularity of the Internet and the advancement of technology, the way of finding a house has also undergone tremendous changes. In the past, people mainly looked for housing through intermediaries or acquaintances, but now, various online platforms and tools have become mainstream. This article will combine the hot topics and hot content on the Internet in the past 10 days, analyze the main ways modern people find houses, and display relevant trends through structured data.

1. Online platforms have become the mainstream for finding homeowners.

According to recent data, more than 80% of renters and home buyers will give priority to online platforms to find housing. The following are the most popular types of housing search platforms and their characteristics:

2. Young people prefer social platforms to find housing.

In recent years, social platforms have become a new favorite for young people looking for housing. Taking Xiaohongshu as an example, in the past 10 days, notes related to "Renting Guide" have been read more than 5 million times, and the topic of "renting to avoid pitfalls" has also remained hot in discussions. Young people are more likely to obtain housing information through sharing from real users and avoid the traps of intermediaries.

Here are the most popular house-hunting topics on social platforms:

3. Short video platform helps visualize housing listings

The rise of short video platforms has made house hunting more intuitive. Through short videos, users can view the details of the property in 360 degrees, and even directly ask questions to the landlord or agent through live interaction. In the past 10 days, videos related to "renting a house" on Douyin have been played more than 100 million times, among which "real shots of real estate" and "rental bargaining skills" are the most popular.

4. There is still a certain market for traditional intermediaries

Despite the rapid development of online platforms, traditional intermediaries still occupy an important position among some groups of people, especially the middle-aged and elderly groups and the high-end housing market. Data shows that 30% of home buyers and 15% of renters complete transactions through intermediaries, mainly due to reliance on offline services and unfamiliarity with complex processes.

5. Future trends: AI technology empowers house hunting

With the development of AI technology, smart house-finding tools are gradually emerging. For example, some platforms have begun to use AI recommendation algorithms to accurately match listings based on users’ budget, preferences and geographical location. In the past 10 days, the search volume of topics related to "AI house hunting" has increased by 30%, and it is expected to become a new house hunting trend in the future.

To sum up, the way modern people search for houses has shifted from traditional offline intermediaries to diversified online platforms, especially social platforms and short video platforms. In the future, with the advancement of technology, house hunting will become smarter and more convenient.