What colors are popular this winter?
As winter approaches, the fashion industry and consumers alike are paying attention to this winter’s color trends. By analyzing the hot topics and hot content on the Internet in the past 10 days, we found that this year’s winter colors not only continue the classic tones, but also incorporate some new inspirations. Below is a detailed analysis of popular colors.
1. Winter color trends in 2023
According to releases from the authoritative color agency Pantone and major fashion brands, the popular colors in winter 2023 are mainly concentrated in the following directions:
| color name | Color number (Pantone) | Application scenarios | Popularity index (1-5) |
|---|---|---|---|
| warm wood brown | 18-1230TCX | coats, accessories | 4.5 |
| glacier blue | 14-4123TCX | Down jackets, sweaters | 4.0 |
| Burgundy | 19-1664TCX | boots, bags | 4.8 |
| olive green | 16-0439TCX | coats, scarves | 3.8 |
| cream white | 11-0601TCX | sweaters, skirts | 4.2 |
2. Suggestions on matching popular colors
1.warm wood brown: As one of the main colors this winter, warm wood brown is very suitable to be paired with cream white or glacier blue to create a warm yet refreshing look.
2.Burgundy: Burgundy is a classic winter color. Paired with black or dark gray, it can highlight the sense of luxury and is suitable for formal occasions.
3.glacier blue: This cool color adds a touch of freshness to winter and pairs well with white or light gray to create a light feel.
3. Popular discussions on social media
There is a lot of buzz on social media about popular winter colors. The following is the topic data on popular platforms in the past 10 days:
| platform | Hashtag | Number of discussions (10,000) | Popular areas |
|---|---|---|---|
| #WHAT COLOR TO WEAR THIS WINTER# | 12.5 | Beijing, Shanghai | |
| little red book | #Winter popular color matching# | 8.7 | Guangzhou, Shenzhen |
| Douyin | #热木BrownOutfit# | 6.3 | Chengdu, Hangzhou |
4. Recommendations from brands and designers
Many well-known brands and designers have also launched collections this winter featuring popular colors. For example:
1.GUCCI: The 2023 winter series uses a large amount of warm wood brown and burgundy, emphasizing the combination of retro and modern.
2.ZARA: Launched a variety of glacier blue and cream white items, focusing on daily casual style.
3.UNIQLO: Jackets in olive green and warm wood brown have become best-sellers, suitable for commuting and outdoor activities.
5. Summary
The popular colors this winter are mainly warm and fresh, with warm wood brown, burgundy and glacier blue becoming the most popular colors. Whether it's an everyday look or a formal occasion, these colors will add a pop of sparkle to your look. Remember to choose the right match based on your personal style and occasion to show off your unique sense of fashion.
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