How to do insurance without connections? Analysis of hot topics and practical strategies across the Internet in 10 days
The insurance industry is a field that relies heavily on interpersonal relationships, but how can newcomers who lack personal connections break through? Combining the insurance industry topics and successful cases that have been hotly discussed across the Internet in the past 10 days, we have compiled the following structured solutions to help you start from scratch.
1. Top 5 hot topics in the insurance industry in the past 10 days
| Ranking | Topic keywords | Discussion popularity | Main platform |
|---|---|---|---|
| 1 | Internet insurance customer acquisition | 1,280,000+ | Zhihu/Douyin |
| 2 | Insurance short video operation | 890,000+ | Kuaishou/Bilibili |
| 3 | Online social marketing | 650,000+ | WeChat/Weibo |
| 4 | Insurance knowledge payment | 420,000+ | get/small universe |
| 5 | Generation Z’s insurance needs | 380,000+ | Xiaohongshu/Douban |
2. Four core strategies to break the game with zero connections
1. Create professional content IP
• Publish 1 short insurance science video every day (Douyin/video account)
•Write 2 in-depth insurance analysis articles every week (Zhihu/official account)
• Create practical tool kits such as "Family Risk Self-Checklist"
2. Accurate online customer acquisition system
| channel | Average daily investment time | conversion rate | Typical cases |
|---|---|---|---|
| Zhihu Q&A | 1 hour | 3-5% | "How to configure insurance with an annual income of 200,000" received 23,000 likes |
| Xiaohongshu Notes | 0.5 hours | 1-3% | "Insurance Pitfall Guide for Post-90s" has a collection of 5,800+ |
| WeChat group fission | 2 hours | 8-12% | "Family Security Planning Training Camp" builds a community of 500 people in 3 days |
3. Establish standardized service processes
• Customer needs analysis template (6-dimensional evaluation form)
• Solution customization SOP (3 sets of standard solutions)
• Online signing system (electronic contract + video confirmation)
4. Digital operation management
| key indicators | Novice target value | Advanced target value | measuring tools |
|---|---|---|---|
| Content exposure | 5000+/week | 20000+/week | New list/Douchacha |
| Private message conversion rate | 5% | 15% | Enterprise WeChat backend |
| single cycle | 7-10 days | 3-5 days | CRM system |
3. Practical case: 3-month growth data of new insurance employees born in the 1990s
| time stage | fan growth | Consultation volume | Transaction policy | revenue growth |
|---|---|---|---|---|
| 1st month | 1200 | 28 | 3 | 4500 yuan |
| month 2 | 5800 | 136 | 19 | 28,000 yuan |
| 3rd month | 14200 | 307 | 42 | 63,000 yuan |
4. List of key actions
1. Choose 2 main platforms (recommended Douyin + Zhihu combination)
2. Create a bank of 10 hot topics (such as "6 situations not covered by medical insurance")
3. Establish 3 sets of speech templates (consultation response/objection handling/promoting signing)
4. Complete 3 accurate interactions every day (comments/private messages/community Q&A)
5. Conduct data review (content + conversion + service data) once a week
Through systematic online operations, even if you start with zero connections, you can establish stable customer acquisition channels within 3-6 months. The key is to continue to output professional value, use content to replace contacts and use data to drive business growth.
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