How about Beloved Fragrant Milk Powder? ——Analysis of hot topics across the Internet and real user feedback
Recently, the infant milk powder brand "Beloved Xiang" has become one of the hot topics in the maternal and infant circles. Many parents discuss its quality, price and feeding effect on social media, e-commerce platforms and parenting forums. This article combines the hot data of the entire network in the past 10 days to analyze the performance of Beloved Milk Powder from multiple dimensions such as ingredients, reputation, price, etc., to help consumers make more informed choices.
1. Comparison of core data of Beloved Milk Powder
| Project | data |
|---|---|
| Main ingredients | Whey protein, DHA/ARA, probiotics, OPO structural lipids |
| Applicable age group | Stage 1-3 (0-12 months, 6-18 months, 1-3 years old) |
| Average price on e-commerce platform (900g) | 298-358 yuan |
| Popular discussions in the past 10 days | The Weibo topic has been read more than 1.2 million times, and the Xiaohongshu notes have been read more than 12,000 times. |
2. User feedback and disputes
1.Positive review:Most users recognize its "easy to digest" feature, especially the formula added with probiotics and OPO structural fats, which is suitable for babies with sensitive gastrointestinal tracts. On Xiaohongshu, a mother shared that “the baby’s constipation has improved significantly”.
2.Controversial issues:Some consumers are price-sensitive and believe that its "price-performance ratio is lower than that of domestic big brands"; a few users reported that "the wall hanging phenomenon is obvious after brewing".
| platform | Positive rating | Mainly negative feedback |
|---|---|---|
| Jingdong | 92% | Logistics packaging issues (accounting for 5%) |
| Tmall | 89% | Dissolution speed is slow (accounting for 8%) |
3. Horizontal comparison with competing products
Compared with products of the same price range as Feihe Xingfeifan and Junlebao Tianshi, Beloved Xiang has more advantages in ingredients related to "intestinal health", but its brand awareness is slightly lower. The following is a comparison of key indicators:
| brand | DHA content (mg/100g) | Probiotics added | Average price (900g) |
|---|---|---|---|
| Beloved fragrance | 85 | Yes | 328 yuan |
| flying crane star flying sail | 78 | No | 365 yuan |
| Junlebao Comfortable | 82 | Yes | 298 yuan |
4. Suggestions on purchasing
1.Suitable for the crowd:Families who pay attention to their babies' intestinal health and have high lactose tolerance requirements.
2.Things to note:It is recommended to purchase a small trial size first to observe the baby's adaptation; when brewing, pay attention to controlling the water temperature below 50°C.
3.Discount channels:The Tmall flagship store recently held a “Buy 2 Get 1 Free” campaign, and JD.com provided self-operated complementary food bowls as gifts.
Summary:Beloved milk powder has outstanding performance in market segments due to its differentiated formula, but it needs to further improve its solubility and brand recognition. It is recommended that consumers consider comprehensively based on the individual needs of their baby.
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