What toys sell best? Trend analysis of popular toys across the Internet in the past 10 days
With the arrival of the summer consumption season, the toy market is ushering in a new round of sales boom. This article is based on the search data of the entire Internet in the past 10 days, e-commerce platform sales and social media discussion heat, to analyze the most popular toy categories and popular products.
1. Three major trends in toy sales in summer 2023
1.STEM educational toysContinues to be popular, parents pay more attention to the combination of play and education
2.Nostalgic classic toysSet off retro trend, parents born in the 1990s drive repurchase
3.Movie and TV co-branded toysTaking advantage of popular content, IP effects are significant
2. Ranking of best-selling toys on the Internet in the past 10 days
| Ranking | Category | Representative products | core selling point | price range |
|---|---|---|---|---|
| 1 | Programming robots | Mitu intelligent building block robot | Graphical programming + AR teaching | 299-599 yuan |
| 2 | blind box toys | Pokemon collectible card | Hidden scarcity | 59-199 yuan |
| 3 | Magnetic building blocks | Magformers Magnetic Tablets | spatial creativity training | 159-899 yuan |
| 4 | children's camera | VTech Polaroid | Instant printing + filter effects | 199-399 yuan |
| 5 | stress relief toys | slime crystal slime | ASMR decompression experience | 9.9-49 yuan |
3. Recommended popular toys for different age groups
| age group | Hot selling types | TOP3 products | search increase |
|---|---|---|---|
| 3-6 years old | Early childhood education | Logic Dog Thinking Training Board, Talking Tom Cat, Erasable Drawing Board | +45% |
| 7-12 years old | Technology | LEGO Technic, children's drones, science experiment sets | +68% |
| Over 13 years old | Trendy toys | Bearbrick building block bear, Bubble Mart blind box, card game Ultraman card | +112% |
4. Hot toy topics on social media
1.#decompressiontoychallenge- Douyin-related videos have been played more than 320 million times
2.#childhood toys replica- Xiaohongshu’s nostalgic toy notes have over 500,000 likes
3.#ToysRUsNew Products- Weibo topic reading volume reached 180 million
5. Expert purchasing advice
1.Security first: Look for 3C certification to avoid the risk of swallowing small parts
2.age appropriateness principle: Choose corresponding functional toys according to children’s development stages
3.interest oriented: Observe children’s daily preferences and avoid blindly following trends in purchases.
6. Future market forecast
According to pre-sale data on e-commerce platforms, the following three types of toys are expected to become the next big hits:
•AI interactive toys:Smart playmate equipped with ChatGPT technology
•Intangible cultural heritage handmade toys: Traditional cultural themes such as paper-cutting and shadow puppets
•outdoor exploration toys: Children's microscope, camping set, etc.
Judging from the current market performance, toys with both entertainment and educational functions are more popular among parents, while trendy toys with strong social attributes continue to attract young consumers. It is recommended that merchants focus on STEM education tracks and IP authorized products, while also grasping important marketing nodes such as summer and the school season.
check the details
check the details
en
