87What brand of clothes? Analysis of hot topics and hot content on the entire network in the past 10 days
Recently, the keyword "87 Clothes" has soared in popularity on social platforms and e-commerce searches, and many netizens are curious about what brand it represents. This article will combine the hot data of the entire network in the past 10 days to reveal the brand information behind this phenomenon for you, and attach an analysis of related hot topics.
1. Analysis of the "87 Clothes" brand
According to search data from the entire Internet, "87 Clothes" does not refer to a single brand, but the following three possibilities:
| Type | Description | heat index |
|---|---|---|
| Vintage nostalgic style | Refers to the retro clothing style popular in 1987 | ★★★☆☆ |
| Brand series | The "87 series" products launched by a certain brand | ★★★★☆ |
| internet meme | Popular clothing hashtags on short video platforms | ★★★★★ |
2. Popularity ranking of related brands in the past 10 days
Through big data analysis, the clothing brands most closely related to "87 Clothes" are as follows:
| Ranking | brand name | Related keywords | amount of discussion |
|---|---|---|---|
| 1 | Champion | 87 retro series | 128,000 |
| 2 | UNIQLO | UT87 limited edition | 96,000 |
| 3 | Li Ning | 87 sports suit | 73,000 |
| 4 | ZARA | Designer No. 87 jointly signed | 51,000 |
3. Hot Topics on Social Media
The main discussion topics related to "87 Clothes" in the past 10 days:
| platform | hot topics | Reading volume | Discuss trends |
|---|---|---|---|
| #87年vintage style contest# | 120 million | ↑↑ | |
| Douyin | "Clothes No. 87 Challenge" | 86 million | ↑↑↑ |
| little red book | "87 Series Unboxing Review" | 43 million | ↑ |
4. Analysis of consumer focus
Through content analysis of related discussions, consumers are mainly concerned about the following aspects:
1.price range: Most discussions focus on products priced between 200 and 500 yuan, indicating that this is the main range for mass consumption.
2.design elements: Retro print, loose fit, and contrasting color design are the three most frequently mentioned features of "87 style."
3.Purchase channels: The official flagship store of the e-commerce platform accounts for 62%, the second-hand trading platform accounts for 23%, and the offline stores account for only 15%.
5. Interpretation by industry experts
Fashion industry analyst Zhang Ming said: "The outbreak of the '87 clothes' phenomenon reflects two trends: first, young consumers' pursuit of the retro aesthetics of the 1980s, and second, the brand's ability to create topics through digital marketing. It is expected that this type of digital code marketing method will continue to heat up in the next year."
6. Purchase suggestions
1. Pay attention to identify genuine products and choose official authorized channels to purchase.
2. Pay attention to the fabric composition, some retro styles may use thicker materials
3. It is recommended to check the actual picture of the buyer's show first to avoid color difference problems.
At present, the popularity of "87 Clothes" is still continuing, and major brands are also launching related new products one after another. Consumers can choose "87 style" items that suit them based on personal preferences and budget.
check the details
check the details
en
