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What kind of underwear do girls like?

2025-10-13 19:37:37 Fashion

What kind of underwear do girls like? Analysis of hot topics and trends on the Internet in the past 10 days

As an important part of women's daily wear, underwear is not only about comfort, but also reflects fashion trends and personal tastes. In recent hot discussions on social media, e-commerce platforms and fashion bloggers, women’s preferences for underwear have shown a diversified trend. The following is a structured analysis based on the last 10 days of data from the entire network:

1. Ranking list of popular underwear types

What kind of underwear do girls like?

RankingUnderwear typeSearch popularitycore selling point
1Seamless underwear★★★★★Invisible and no marks, suitable for tight clothing
2sports bra★★★★☆High-intensity support, essential for fitness
3French lace style★★★★Romantic and exquisite, highlighting female charm
4sleep underwear★★★☆Zero pressure, comfortable at night
5push up bra★★★Obvious shaping effect

2. Material preference analysis

According to e-commerce platform sales data, the three material characteristics that female consumers are most concerned about are:

Material typeProportionReasons for popularity
modal cotton42%Moisture-absorbent, breathable, soft and skin-friendly
Ice silk fabric35%Cool to the touch, first choice in summer
pure cotton18%Natural material, friendly to sensitive skin

3. Interpretation of color trends

The clothing labels on Xiaohongshu, Douyin and other platforms in the past 10 days show:

seasonPopular colors TOP3Represent the brand
summerMint green/cream white/taro purpleInside and outside, Ubras
Daily styleNude skin tone/space gray/classic blackWacoal, Triumph

4. Key Factors in Purchasing Decisions

Survey data of 2,000 women show:

factorimportanceSpecific needs
comfort93%No steel ring, wide shoulder strap design
Cost-effectiveness87%The most popular price range of 100 yuan
Appearance design76%Lace decoration, simple tailoring

5. Observation of Emerging Trends

1.sustainable underwear: Search volume for environmentally friendly and biodegradable materials increased by 210% year-on-year
2.Smart wear: Sports bra with heart rate monitoring function sparks discussion
3.Customized services: Brands that provide personalized embroidery are more favored by Generation Z

Conclusion:Contemporary women's demand for underwear has shifted from single functionality to a multi-dimensional standard of "comfort + beauty + scene-based". Brands need to focus on the three major directions of traceless technology, environmentally friendly materials and healthy design in order to win the favor of the market.

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