How much does a rose cost
Recently, the price of roses has become one of the hot topics, especially around Valentine's Day and Chinese Valentine's Day. The surge in market demand has led to significant price fluctuations. This article will analyze the price trends, influencing factors and consumer purchasing preferences of roses based on hot data from the entire network in the past 10 days.
1. Overview of rose price data (next to 10 days)
| area | Single branch price (yuan) | Wholesale price (yuan/20 pieces) | Holiday premium |
|---|---|---|---|
| Beijing | 15-30 | 120-200 | 50%-80% |
| Shanghai | 12-25 | 100-180 | 40%-70% |
| Guangzhou | 10-20 | 80-150 | 30%-60% |
| Chengdu | 8-18 | 70-130 | 20%-50% |
2. The main factors affecting the price of roses
1.Seasonal supply and demand: Due to the rising cost of planting in winter, prices are generally higher than in summer. Data in the past 10 days showed that prices in the northern region rose by about 15%.
2.Festive effect:Around the Chinese Valentine's Day, the price of single roses in flower shops in some cities soared to 50 yuan, an increase of 200% over the weekdays.
3.Variety differences: The average price of imported roses in Ecuador is 80-150 yuan per piece, while the price of ordinary red roses is stable in the range of 10-30 yuan.
4.Logistics Cost: The cold chain transportation costs have increased after the epidemic, resulting in significant fluctuations in the prices of flowers in other places.
3. Hot topics of consumer behavior
| Purchase Channel | Percentage | Average price (yuan/public) |
|---|---|---|
| Offline flower shop | 45% | 25 |
| E-commerce platform | 35% | 18 |
| Community group buying | 20% | 12 |
Data shows that nearly 70% of consumers tend to buyMore than 11 piecesThe search volume of 19 sets of rose bouquets, meaning "A lifetime" increased by 120% year-on-year.
4. Industry trend forecast
1.Price drops: One week after the Chinese Valentine's Day, the wholesale price of roses in many places has dropped by 30%-40%.
2.New varieties rise: The prices of special varieties such as blue roses and spray roses are 3-5 times that of ordinary models, but the market share has exceeded 15%.
3.Sustainable consumption: In the past 10 days, the social platform's "Pot Rose" topic has read more than 200 million, reflecting the growth of consumers' long-term viewing demand.
5. Purchase suggestions
1. Booking 3-5 days in advance during non-festival periods can save 20%-30% of the cost.
2. Choose locally grown Kunming roses, which have a higher cost-effectiveness than imported varieties.
3. Pay attention to the limited-time discounts on e-commerce platforms. Recently, some merchants have launched a limited-time discount of 9.9 yuan per purchase.
In summary, the price of roses is affected by multiple factors, and the price of a single branch ranges from 8 yuan to 150 yuan. It is recommended that consumers rationally choose the purchasing opportunity and channel based on actual needs and market dynamics.
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